Important tips on how to spot and identify fake online reviews of local companies and businesses.
Millions of people will use the Internet each day to gather information on a whole host of local companies in their area. As they go about looking for restaurants, lawyers, contractors and other service providers, many of these same people will use online reviews as a way of judging a business or company, as well as their services, goods, etc. The problem with relying solely on reviews is that often (more often than one might imagine) the reviews that are posted about many local establishments are simply fake. Fake in that some person, or persons, for one reason or another (usually cash), was hired to post glowing reviews about a particular company, or they were paid to post nasty, negative comments to hurt a company's reputation. This is often done by that company's competitors. And false information, as you know, is worthless.